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March 01, 2010
FOCUS ON ADVOCACY: Building Parental Support For Music Education
February 01, 2010
Advocacy for Arts Education Begins at Home
January 01, 2010
A Case for Middle School Arts
December 01, 2009
FOCUS ON ADVOCACY: When Is A Loss A Loss?
November 01, 2009
FOCUS ON ADVOCACY: Solid Advocacy Groundwork Saves Two School Music Programs in Nevada School District
October 01, 2009
FOCUS ON ADVOCACY: Three-Step Action Plan to Make ‘Music Education For All Students’ a Goal in Your School District
September 01, 2009
FOCUS ON COALITION-BUILDING: Back-to-School Inspiration: Elementary String Program Saved!
August 01, 2009
FOCUS ON STUDENTS: Award-winning Student Essays Highlight the Unifying Powers of Music
July 02, 2009
FOCUS ON STUDENTS: Music Education Advocacy for the Digital Generation
June 01, 2009
FOCUS ON ADVOCACY: Keeping Your Momentum, Even in Troubled Times
May 01, 2009
FOCUS ON ADVOCACY: Are YOU Ready to Write a Letter in Support of Music Education?
April 01, 2009
FOCUS ON STUDENTS: Research Study Links Music Making and Music Education with Improved Academic Performance
March 01, 2009
FOCUS ON ADVOCACY: Moving from Survival to Vision
February 02, 2009
FOCUS ON ADVOCACY: NOW MORE THAN EVER…
January 05, 2009
FOCUS ON ADVOCACY: Develop an Annual Report Featuring Your Music Education Program
December 01, 2008
ADVOCACY IN TIMES OF FISCAL CRISIS: Your Local Music Coalition
November 01, 2008
FOCUS ON STUDENTS: Research Study Indicates Teenagers’ Strong Commitment to Music & Music Making
October 01, 2008
FOCUS ON ADVOCACY: The Purpose of Arts Education
August 01, 2008
MUSIC ADVOCACY: Singing Through the Dark Times
July 01, 2008
FOCUS ON STUDENTS: Students Express Why Music is Important to Their Complete Education
June 01, 2008
Reflections on Advocacy as the SupportMusic Coalition Celebrates Five Years
May 01, 2008
FOCUS ON BUDGET: Reverse Economics – Developing a Fiscal Case for Your Music Program (Part 2 of 2)
April 02, 2008
FOCUS ON BUDGET: Reverse Economics - Developing a Fiscal Case for Your Music Program (Part 1 of 2)
March 01, 2008
Focus on Issues & Decision-making: Educational Reform Movements - Tax Vouchers and Their Impact on Music Education Programs
February 01, 2008
ARTS ADVOCACY LESSONS FROM THE 2008 IOWA PRESIDENTIAL CAUCUS: #1 Take-Away ñ Let the Candidates Hear From You!
January 03, 2008
FOCUS ON STUDENTS: NJ Arts Education Census Project Offers Model for Other States
December 01, 2007
FOCUS ON COALITION BUILDING: Advocate for Music Education
October 30, 2007
FOCUS ON ISSUES & DECISION MAKING: Music Education Research 101, Part II
September 17, 2007
FOCUS ON ISSUES & DECISION MAKING: Music Education Research 101, Part 1
August 07, 2007
FOCUS ON ISSUES AND DECISIONMAKING: Do Your Elected Officials View Music Education as a National Priority?
July 13, 2007
FOCUS ON COALITION BUILDING: American Symphony Orchestra League Launches Historic Statement of Common Cause to Support In-School Music Education
June 03, 2007
FOCUS ON STUDENTS: Music & Arts Education is Essential to Development of Creative Economy & 21st Century Skills
June 03, 2007
FOCUS ON STUDENTS: Music & Arts Education is Essential to Development of Creative Economy & 21st Century Skills
May 03, 2007
FOCUS ON COALITION BUILDING: Think Globally, Act Locally ñ and Why Reading This is NOT an Advocacy Action
March 21, 2007
FOFCUS ON BUDGET: FTE and the Staffing Ratio, Part 2 ñ The Music Teacher
February 21, 2007
FOCUS ON COALITION BUILDING: From Anytown, USA to Washington, DC . . . All Music Advocacy Is Local
January 17, 2007
FOCUS ON COALITION BUILDING: How to Create School Board Support for Music Programs
January 07, 2007
FOCUS ON COALITION BUILDING: How to Create School Board Support for Music Programs
December 15, 2006
FOCUS ON STUDENTS: Why Music Technology Enhances Student Success
November 16, 2006
FOCUS ON COALITION BUILDING: These Parents Made A Difference ñ You Can Too!
October 18, 2006
FOCUS ON STUDENTS: The Study Hall Game
September 27, 2006
FOCUS ON ISSUES & DECISION MAKING: The Music Administrator, Part 2 of 2
September 20, 2006
FOCUS ON ISSUES & DECISION MAKING: The Music Administrator, Part 1 of 2
September 08, 2006
Back-To-School Primer: The Local Music Coalition
August 30, 2006
Focus on Budget: FTE ñ A Case Study on Teacher Seniority & The Fallacy of Average
August 24, 2006
Focus on Issues & Decision Making:Educational Reform Movements: Middle Schools, Part 3 of 3
August 15, 2006
Focus on Issues & Decision Making:Educational Reform Movements: Middle Schools, Part 2 of 3
August 08, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Middle Schools, Part 1 of 3
August 08, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Middle Schools, Part 1 of 3
August 01, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Trimester System and Year-Round Schools
July 18, 2006
NEWS FLASH!! CA Advocates Secure Historic Funding for Arts Education
June 30, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 10 of a series Decision Time!
June 22, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 9 of a series Three Perspectives on Block Scheduling
June 18, 2006
NEWS FLASH!! CA Advocates Secure Historic Funding for Arts Education
June 13, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 8 of a series Two Options for Four-Period Block Scheduling
June 06, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 7 of a series Block Scheduling and the Music Student
May 30, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 6 of a series Rotating Schedules
May 18, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 5 of a series Two Options for 7-Period Scheduling
May 08, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 4 of a series Scheduling Myths & the Grades 9-10 "Bottleneck"
April 27, 2006
Focus on Issues & Decision Making: Educational Reform movement: Part 3 of a series Scheduling & The Traditional Six-Day Period
April 19, 2006
Focus on Issues & Decision Making: Educational Reform: Part 2 of a series Scheduling
April 12, 2006
Focus on Issues & Decision Making: Educational Reform Movements: Part 1 of a series An Overview & Some Advice
April 04, 2006
FOCUS ON BUDGET: Actual FTE Value & Individual Student Load
March 27, 2006
PUBLIC OPINION SURVEYS: A Slippery Slope
March 15, 2006
Music Advocacy 101: Do YOU Have "The Right Stuff"?
March 01, 2006
Focus on Issues & Decision Making: Who Really Calls The Shots?
February 16, 2006
Focus on Budget: FTE and The Danger of Using Averages
February 07, 2006
Focus on Budget: Identifying Potential & "Hidden" Music Budget Cuts
January 24, 2006
Focus on Issues & Decision Making: Music - Curricular, Co-curricular or Extra-curricular?
January 10, 2006
Focus on Budget: FTE and the Staffing Ratio
January 04, 2006
Focus on Students: Advocacy and the Music Student
December 27, 2005
Focus on Budget: How to Develop & Use Impact Statements
December 20, 2005
FOCUS ON ISSUES & DECISION-MAKING: Central and Site-based Management
December 05, 2005
Focus on Budget: How "Average" FTE Value Creates Budget Problems
November 28, 2005
Focus on Coalition Building: The Public School Music Participation Survey
November 21, 2005
Focus on Coalition Building: 8 Strategic Errors in Music Advocacy & How to Correct Them
November 14, 2005
Focus on Issues & Decision Making: Is My Music Program Vulnerable to Cuts?
November 07, 2005
Focus on Budget: FTE & Staffing
October 31, 2005
FOCUS ON STUDENTS: Putting Students First
October 10, 2005
Decision Making: The Politics of Process
October 04, 2005
SCHOOL BUDGET PRIMER: UNDERSTANDING "FTE"
September 09, 2005
Back-To-School Primer: Creating a Local Music Coalition
August 12, 2005
The Public School Music Participation Survey
August 01, 2005
The Right Stuff?
July 19, 2005
Advocacy and the Music Student
June 29, 2005
The Danger of Public Opinion Surveys
June 22, 2005
Music: Curricular, Co-curricular, or Extra-curricular? (Part II)
June 16, 2005
Music: Curricular, Co-curricular, or Extra-curricular? (Part I)
June 09, 2005
Developing Impact Statements
May 25, 2005
News Flash: The Crisis in Minnesota
May 12, 2005
Identifying Potential Music Cuts-Part II: "Hidden" Cuts
May 12, 2005
Identifying Potential Music Cuts-Part II: "Hidden" Cuts
April 25, 2005
March 23, 2005
March 23, 2005
Decisions: Adult or Student-centered?
March 23, 2005
Decisions: Adult or Student-centered?
February 23, 2005
Case Study: "Block Schedule ? The Perils"
February 16, 2005
Educational Reform
February 09, 2005
The Public Survey Trap
February 02, 2005
Strategic Errors in Music Advocacy
January 27, 2005
Uncovering the Mystery of the School Budget: Glossary
January 19, 2005
A Glossary of Terms for the Music Advocate: The Art of "Educese."
December 28, 2004
Decision Making: The Politics of Process
December 22, 2004
Decision Makers: Who's really calling the shots?
December 15, 2004
Is My Music Program Vulnerable to Cuts?
December 08, 2004
What is the Single Most Important Isssue in Music Advocacy? YOU!
December 01, 2004
MUSIC ADVOCACY: Caring Enough to Put the Student First



June 29, 2005
The Danger of Public Opinion Surveys

One of the most difficult situations for any school board or administration is attempting to preserve a quality educational environment in the presence of a financial crisis. Regardless of the cause of the situation, those in charge of the decision-making process face a variety of crucial issues from loss of staff to decline in public support and educational programming. 

In order to assist them in moving forward a district will often develop a public survey to assess community opinion regarding educational values. Survey results may be used to justify referendums to increase funding, justify educational reform, or on occasion to justify the development of a new program that may be a "pet project" of a particular individual or special interest group. 

The same data may also be used to determine priorities for the elimination of programs. If a levy referendum increase is voted down, the "no" vote may be interpreted as a "mandate" from the community to eliminate perceived low priority programs. In other cases, I have seen administrators attempt use the same survey data to justify their recommended "cuts" whether the data justified the decision or not. Two districts are included below as examples.

District #1: 

· 11,000-12,000 students

· District facing an $8 million budget deficit

· Failure to pass a levy referendum would require the district to eliminate 150 of the 750 teachers in the district

The district sent a public opinion survey to 60,000 residences that included all staff and employees. The survey listed 200 programs for evaluation in three categories:

Category A: Programs most important to retain

Category B: Cut these programs first

Category C: Save these programs if you can

When the voters turned down the levy referendum the district interpreted the rejection as a voter mandate to adopt cuts based on survey results. Consequently, the administration proposed and the board approved a 70% reduction in orchestra staff and a 48% reduction in band staff. Among other negative results this would have eliminate the entire elementary instrumental curriculum.

Upon closer scrutiny the parents committee to save the music program made some interesting discoveries. Out of 60,000 surveys, only 211 surveys were completed and returned to the district, rendering survey results invalid. Because of the invalid results, no one in the district bothered to collate the actual results of the survey. The parents did, and here is what they found.

Of the 200 curricular areas listed in the survey. Ten components of the music curriculum were included. They are listed below with their ranking and percentile as "most important to retain" according to the survey results.

Music Rankings in Category A: Most Important to Retain

(out of 200 programs listed)

MusicProgram

Category Ranks as
Most Important to Retain

Percentile Rank
as Most Important to retain
Music: Secondary Schools3782
Summer School Music38
81
Music: Elementary50
75
Music: Co-curricular, JHS
62
69
Music: Co-curricular, SHS
65
68
Elementary Instrumental Music
71
65
Music Curriculum
80
60
Music Instrument repair
88
56
District String Program
110
45

Analysis of survey results completed by the parents provided evidence that…

…music was viewed as of equal importance to other curricular and co-curricular subject;

… music as a curricular entity was out-ranked only by the traditional "three R's," and federal/state mandated programs;

…music out-ranked all (non-music) extra-curricular activities as "most important to retain; and,

…that the administration had completely discounted the survey results, except to use it to justify the recommendation they had planned on making throughout the entire process.

District #2:

· 9,000-10,000 students

· Facing a budget deficit of $4 million

· District appears on the "Best 100 Music Communities in America" list. (78% of the students in grade 5 participate in band or orchestra)

Faced with a major budget deficit, the district developed a survey to determine which programs were of highest priority in the community. The survey was conducted by the district administration in live public meetings. It is unclear how many individuals participated. Results of that survey were published and made available to the community as summarized below.

Program-Related Questions

Eight questions were included in the survey to explore voter reaction to a number of the district's programs and offerings. Six program areas were presented to those interviewed after the following introduction: "In order to maintain a balanced budget, the School Board may be forced to make a number of changes in the programs offered to local students. I am going to read to you a list of programs now offered. For each please tell me if you believe the program is extremely important, very important, somewhat important, somewhat unimportant, or very unimportant for our students." The responses to the questions that followed can be ranked by a mean score again by assigning a number to each response. In this case, extremely important is assigned to the number 1 and very unimportant is assigned to 5. Therefore, the closer the mean is to 1 the more important the program area is in the minds of the local voters. Ranked in this way, the music program can be identified as the most important program among those presented in the survey. 76.2% said that having a music program for local students was extremely or very important.

Voters in the district believe it is extremely or very important that the district provides a program that is more comprehensive and effective than the program funded by the state. Reminding voters of the tax implications of this belief reduced the number saying it is extremely or very important to 75.8%--still a significant majority."

In spite of the survey results indicating that the community valued music above all other areas considered, the list of proposed cuts developed by the administration included the elimination of the entire elementary instrumental curriculum and enough other music cuts to exceed the total $4 million deficit. It became evident that district had developed its own list of priorities for cuts that included only the six programs included in their survey.

* * * * *

I am pleased to tell you that in both cases the community music coalitions united to confront the district on their fallacious interpretation of the survey results and the negative impacts their recommendations would have to the music program and the entire educational system. Both programs were completely restored. No components of the music curriculum were eliminated, and all teaching positions in music were retained.

A couple of suggestions: (1) Do everything you can to keep the music curriculum of this type of survey; and, (2) make sure that you have an independent analysis done of survey results if your district develops one.

Until Next Time,

John Benham



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Take 6

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